Learning Goals and Methods - GEMA Business School

Learning Goals and Methods

The International Marketing Management Master Program expects to build next marketing professional experts, giving them the opportunity to acquire new concepts and get practical competences.

Students will foster their attitudes and values and develop competency in performance while learning theories and principles about Marketing and Communication.

The learning method will leverage the participants’ potential in order to give them the opportunity to assess their competency levels and identify areas for development, to reinforce concepts, theories, and applications in helping them to think broadly and lead strategically, to develop skill and competency in strategic planning, leadership and emotional intelligence, business and ethics.

All classes are held in English so to improve the language skills together with core topics.


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