International Business Management – The Italian Way
Italy is a country with scarce natural resources and therefore its living standard is highly dependent on its ability to sell high value manufactured products and services abroad.
With more than 400 billion euros of goods exported yearly, Italy is one of the largest manufacturing and exporting country in the world (more than 3% of total world exports). Nevertheless, its real exporting potential is waiting to be fully developed.
At present Italy has many exporters but they are often too small, operate in a restricted number of markets usually too close to home and export only a few lines of products.